Case Study: Brookdale Senior Living scales digital engagement with Sprinklr

How Brookdale Senior Living makes human connections with a scalable digital strategyHow Brookdale Senior Living makes human connections with a scalable digital strategy

Brookdale Senior Living, which operates approximately 700 locations across the U.S., needed a safer, more scalable way to manage social media content, keep local pages aligned with brand guidelines, and engage residents and families during the pandemic. With Sprinklr, the company aimed to strengthen governance, support bi-directional content sharing between local and corporate teams, and improve digital engagement across its many channels.

Using the Sprinklr platform, Brookdale Senior Living implemented mandatory training, automated review and approval workflows, and centralized oversight to protect brand integrity while scaling content distribution. The results included better campaign tracking, stronger website traffic from approved local content, and 80,000 new followers on local pages in 2020; today, 96% of Brookdale’s sites have Sprinklr access for ongoing posting and brand management.

Brookdale Senior Living

Kristin Puckett

Senior Director of Social Media Strategy and Brand