Case Study: Boston University boosts social engagement with Sprinklr

How Boston University bolsters engagement through social channels to support the next generation of leaders

Boston University needed a better way to manage social media across dozens of campus groups, measure engagement, and monitor social conversations for reputational risks. The university turned to Sprinklr, using its Social Listening and Social Publishing & Engagement capabilities within the Unified-CXM platform to support its social media teams and connect with students, parents, alumni, and faculty.

With Sprinklr, Boston University streamlined publishing and monitoring, set up automated alerts for potential risks, and created consistent processes and reporting across departments. The results included a 9.35% increase in total followers, a 19.83% increase in replies to Instagram Stories, and an 18.7% increase in Facebook engagements, while also improving governance, consistency, and time savings across the university.

Boston University

Dave McDonald

Associate Director, Social Media