Case Study: boAt achieves higher D2C revenue and conversions with Sprinklr Conversational Commerce

How boAt mastered conversational commerce

boAt, a lifestyle technology brand in India, wanted to grow direct-to-consumer sales and improve customer engagement on its website, but struggled with cart abandonment, order-update notifications, and low response rates from email and SMS. To reach customers more effectively, boAt turned to Sprinklr’s conversational commerce platform, especially WhatsApp-based commerce, to support notifications, re-engagement, and seamless shopping conversations.

With Sprinklr, boAt launched real-time customer conversations, abandoned-cart recovery campaigns, AI-powered product assistance, and WhatsApp checkout, while also integrating consent management and other tools across its stack. The results were measurable: boAt generated more than $236,000 in revenue in six months, recovered over 185,000 abandoned carts, earned more than $22,000 from back-in-stock notifications, and launched over 500,000 WhatsApp conversations; WhatsApp checkout now contributes 2–3% of total revenue.

boAt

Shashwat Singh

Chief Information Officer