Case Study: boAt achieves seamless, unified customer support with Sprinklr

How boAt keeps customers at the heart of its business with Modern Care

boAt, one of India’s largest audio and tech wearable brands, wanted to improve customer experience as it scaled rapidly and expanded into smart wearables. The company needed a unified way to listen to customer conversations, resolve issues faster, improve employee productivity, and streamline warranty handling, so it turned to Sprinklr Service and Sprinklr Insights.

Sprinklr helped boAt consolidate customer support across channels, giving agents full visibility into past interactions, call recordings, emails, and warranty data. The platform also used AI-powered CSAT prediction, automated surveys, and OCR to validate invoices in real time. As a result, boAt onboarded 140 employees, analyzed about 10,000 customer touchpoints, and validated more than 6,000 warranty claims in real time, creating a more seamless and efficient customer journey.

boAt

Pankaj Raut

Vice President of Supply Chains