Case Study: BMO drives scalable social advocacy and sales impact with Sprinklr

How BMO’s innovative social media advocacy and sales enablement structure drives bottom-line impact at scale

BMO, one of North America’s largest banks, needed a scalable way to grow social media advocacy, social selling, and executive engagement in a highly regulated financial services environment. Working with Sprinklr and its Distributed product, BMO also aimed to reduce manual work, improve brand safety, and enable employees and branches to share content more easily.

Sprinklr helped BMO build a unified social enablement framework across social sales, employee advocacy, executive social, and branch social programs. The result was major scale and impact: thousands of sales users now drive tens of millions of dollars in annual revenue, more than 100 executives generated nearly $1M in earned media value in 2022, nearly 200 branches are enabled, and BMO has saved thousands of hours of manual work by consolidating seven point solutions into one platform.

BMO

Nick Nunes

Director of Enterprise Social Media