Case Study: Be The Match achieves rapid social response and 14,000 new registry members with Sprinklr

How Be The Match uses social media to help save lives

Be The Match is a U.S. nonprofit that operates the world’s largest and most diverse blood stem cell registry (nearly 16 million potential donors). After a patient story about Susie Rabaca went viral, the small social team was inundated with support and messages—32,000 inbound messages in one year (a 778% increase from 2017–18) and 500+ messages some nights—while needing to respond personally and recruit new registry members.

To scale without losing authenticity, the team adopted Sprinklr for scheduling, community management, automated workflows and social listening. The platform let them handle thousands of daily messages quickly, surface conversations that didn’t explicitly mention the organization, and improve response times versus a competitor—resulting in 14,000 new registry members from social this year and amplified patient outreach (Susie’s story drove ~85,000 registrations), turning engagement into potential life‑saving matches.

Be The Match

Ryan Pena

Social Media Strategist