Case Study: Athena Global Advisors achieves faster real-time brand risk detection with Sprinklr

How Athena keeps brands cool when the heat is on

Athena Global Advisors helps major brands manage reputation and stay ahead of social noise, especially during high-profile events where public sentiment can shift quickly. Using Sprinklr Insights, the firm needed a better way to detect risks early, monitor huge volumes of social data, and provide faster, more actionable intelligence to marketing, PR, and communications teams.

Sprinklr enabled Athena Global Advisors to expand its reporting scope fivefold, monitor more than 850 topics in real time, and reduce average alert time by 72%. With streamlined workflows, AI-powered categorization, and comprehensive dashboards, Sprinklr helped Athena deliver 24/7 insights, flag emerging issues in under 10 minutes, and support faster crisis response and better decision-making for clients.

Athena Global Advisors

Seana Siekman

Vice President, Analytics & Optimization