Case Study: Allstate achieves 180% boost in social engagement and 1,200 recruiting outreaches with Sprinklr

How Allstate Uses Social Recruiting to Attract the Next Generation of Talent

Allstate, one of the nation’s largest insurers with tens of thousands of employees, needed a better way to attract millennials and diverse early-career talent. The recruiting and employment brand teams were hampered by siloed point solutions, inconsistent messaging, and no unified way to find or measure engagement with potential candidates on social media.

By adopting Sprinklr’s unified platform on AWS, Allstate consolidated workflows, set up 75 social search queries, and used rules-based approvals and integrated reporting to scale outreach. The program drove a 180% increase in engagement early on, enabled 1,200 recruiting outreaches to date, boosted Instagram user-generated content from 23% to 74%, and produced more consistent, data-driven recruiting communications.

Allstate

Jessica Masterson

Manager, Employment Brand & Diversity Recruiting