Case Study: Alamo Drafthouse Cinema achieves scalable enterprise social media management and robust analytics with Sprinklr

How Alamo Drafthouse fell in love with Sprinklr

Alamo Drafthouse Cinemas, an Austin-founded movie-eatery chain known for curated programming and rapid national expansion, outgrew its basic social point solution. The incumbent platform couldn’t scale to add users or markets, lacked robust analytics and moderation tools, and even pushed the brand toward split accounts and higher costs—so Alamo needed an enterprise-grade social platform to centralize management, reporting, and governance.

After a focused vendor selection process, Alamo chose Sprinklr for its engagement, analytics, governance, and local support. Sprinklr centralized all social channels, enabled advanced campaign-level reporting, automated tagging/routing and role-based permissions, and streamlined moderation. The result: one unified social system that delivers deeper insights into content performance and ad spend, faster response workflows, and scalable support for future market growth.

Alamo Drafthouse Cinema

Casey Warnick

Social Media Director