Case Study: Acer achieves streamlined global workflows and improved customer experience with Sprinklr

How Acer streamlines its workflow across global markets to improve customer experience

Acer, a global tech company operating in 160+ countries with 250+ social accounts, faced fragmented reporting, inconsistent KPIs, and a disconnect between social engagement and customer care that hampered content optimization and personalized service. The company needed a unified customer experience management platform to ensure brand consistency, streamline workflows across agencies and markets, and provide real‑time data for faster decision‑making.

By implementing Sprinklr’s Unified‑CXM (Modern Engagement, Modern Research, and Modern Care), Acer gained a single view of global marketing assets, standardized KPIs, and real‑time event insights—enabling faster agency onboarding and more personalized customer interactions. The platform helped publish 30K+ marketing posts in six months, drove an 18% increase in customer care responses and a 50% increase in asset reuse, while giving headquarters full visibility to make data‑backed decisions.

Acer

Manolo Winkler

Head of Global Social Media