Case Study: AAA Club Alliance achieves over $1M in annual efficiencies with Sprinklr

How AAA Club Alliance Saved Over $1 Million in Annual Efficiencies with One Unified Social Platform

AAA Club Alliance (ACA), a large AAA affiliate serving 12.5 million members across 20 states and six time zones, struggled with social care spread over five teams and 75 channels. Disjointed tools for listening, publishing and reporting created silos, long manual processes, and missed SLA goals—average response times were around two business days and reporting could take up to two full days.

ACA implemented Sprinklr’s unified platform for paid media, social publishing, engagement, listening and automated reporting. The CoE cut average response time to under one hour, reduced planning time from 80 to 3 hours per week, and saved over 2,172 workdays annually (612 workdays / $149,878 from organic reporting and 1,560 workdays / $382,041 from paid reporting), contributing to $1,163,079 in total annual personal efficiencies while improving targeting, campaign insight and cross-team collaboration.

AAA Club Alliance

Lori Seaman

Digital Marketing, Center of Excellence