Case Study: Global Entertainment Company achieves lower signup and purchase costs with Sprinklr Marketing

Global entertainment giant doubles down on Snapchat ad campaigns

Global Entertainment Company, a leading sports betting, iGaming, and free-to-play entertainment business with millions of players worldwide, wanted to improve the performance of its Snapchat advertising and drive better ROI. Despite significant ad spend, signups and purchases were underperforming, so the team turned to Sprinklr and its Sprinklr Marketing platform to test a newer 7-day click, 0-day view optimization window against its existing approach.

Using Sprinklr Marketing, including Ads Composer and Ads Reporting, the company ran a four-week A/B test and monitored results through a customized dashboard. With Sprinklr, the 7/0 window outperformed the 28/1 setup, delivering a 29% reduction in cost per signup and a 19% decrease in cost per purchase, while helping the team make faster, data-driven campaign adjustments.