Case Study: Frontiers scales LinkedIn listening and unlocks actionable engagement insights with Sprinklr

Frontiers transforms LinkedIn mentions into strategic insights

Frontiers, a leading open access research publisher, wanted a better way to track LinkedIn engagement and create internal reports highlighting positive interactions and community advocates. Because API limits prevented LinkedIn mentions from being captured automatically in its social listening dashboard, the team relied on a manual process that was time-consuming and difficult to scale. Frontiers turned to Sprinklr and its First Party Data Ingestion (FPDI) capability to close the gap.

Using Sprinklr FPDI, Frontiers imported LinkedIn mentions into its social listening dashboard through Excel, applied data mapping templates, and enabled sentiment tagging during ingestion. Sprinklr helped the team streamline a once manual workflow into a repeatable system, deliver a customized biweekly reporting dashboard, and share LinkedIn insights more easily with leadership. The result was faster capture and classification of data, a sustainable way to measure community advocates over time, and a more insightful reporting process that improved brand sentiment tracking and recognition of the research community.

Frontiers

Alfonsina Di Martino

Online Community Specialist