Case Study: Ferrara Candy boosts fan engagement and social customer service with Sprinklr

Ferrara Candy connects with fans to make every sweet snacking moment memorable

Ferrara Candy wanted to better manage its growing social presence across 25+ brands and 40+ social accounts, while ensuring brand-safe publishing, real-time social listening, and stronger customer service. Its previous content-management setup was inefficient and led to mistakes like one brand’s content appearing on another’s social profile, creating a need for a more unified solution from Sprinklr.

Ferrara Candy implemented Sprinklr in 2019, using Sprinklr Insights, Sprinklr Social, and Sprinklr Service to monitor conversations, publish content, and track customer service performance in real time. The result was faster response to viral moments, more efficient social operations, and measurable business value, including more than $2 million in earned media in 2021 from the Brand Fan program.

Ferrara Candy

Brian Camen

Senior Director of Media, Content and Public Relations