Case Study: Global Energy Company builds global audiences 10x faster with Sprinklr Marketing

Energy company builds global audiences 10x faster with unified platform built for scale

Global Energy Company needed a scalable way to create and manage large volumes of standardized Meta Saved Audiences across dozens of ad accounts and markets. Using **Sprinklr Marketing**, the company aimed to replace manual, time-consuming audience setup with a centralized platform that could support consistency, efficiency, and global scale.

**Sprinklr** implemented Audience Imports, bulk uploading and tagging audience segments so they could be organized and replicated across accounts from a single dashboard. The result was **896 audiences** created for **16 segments** across **56 ad accounts**, with audience-building made **10x faster** and **54 hours saved**, while also reducing errors and improving consistency across global marketing operations.