Case Study: Corning achieves a 55% lower cost per acquisition with Sprinklr

Corning slashes cost per acquisition by 55%

Corning Optical Communications wanted to improve its digital advertising performance on LinkedIn while lowering costs and maintaining more consistent campaign pacing. Working with Sprinklr, the team looked for a scalable way to optimize ROAS and reduce manual effort without sacrificing results.

Sprinklr implemented Smart Bidding and Pacing Control to automate bid optimization and budget pacing in real time. In a two-week pilot, Corning saw a 55% decrease in cost per landing page click, a 124% increase in website visits, and 43 automated bid adjustments, leading the team to expand the approach across eligible LinkedIn and Meta campaigns.

Corning

Randy Whitehead

Digital Marketing Content Specialist