Case Study: Choice Hotels achieves 67% reduction in response time and 203% increase in message responses with Sprinklr

Choice Hotels - Customer Case Study

Choice Hotels, a global travel and hospitality company with over 6,800 properties in 40+ countries and more than $1B in annual revenue, struggled to manage a high volume of inbound social messages across multiple brands and channels. The company needed a faster, more efficient way to prioritize and respond to customer inquiries on social platforms.

Using Sprinklr, Choice Hotels implemented shared dashboards to centralize posts, priority filtering to surface the most important messages, and one‑click macros to speed replies. The result was a 203% increase in message responses and a 67% reduction in response time, enabling faster service with less effort.

Choice Hotels