Case Study: Capital University boosts social engagement with Sprinklr

Capital University accelerates impact on social, boosts engagement by 164%

Capital University, a nearly 200-year-old university in Central Ohio, wanted to modernize its social media strategy and improve engagement across multiple channels. Managing accounts natively had become limiting, and the school needed a unified platform with stronger publishing, analytics, and social listening capabilities from Sprinklr to better connect with students, parents, alumni, and campus stakeholders.

Sprinklr provided Capital University with an all-in-one solution through Sprinklr Social and Sprinklr Insights, enabling centralized scheduling, publishing, reporting, and real-time social listening across platforms like Instagram, Facebook, X, LinkedIn, and TikTok. In just two months, Capital University saw measurable gains including an 8.23% increase in Instagram engagement per post, a 2.04% rise in followers, a 7.61% increase in likes, and a 163.69% boost in TikTok engagement per post, helping the university strengthen community connection and prove the value of its social efforts.

Capital University

Kyla Primmer

Social Media Manager