Case Study: Burnley Football Club achieves 54% higher social media engagement with Sprinklr

Burnley Football Club wins competitive advantage, increases social media engagement by 54%

Burnley Football Club, a historic Premier League team aiming to grow its Northwest England roots into a global brand, needed a stronger omnichannel social media strategy to engage fans worldwide, monitor brand sentiment, benchmark against competitors, and support revenue growth beyond match tickets. To meet these needs, it chose Sprinklr Social Self-Serve for publishing, analytics, and engagement.

Sprinklr implemented a unified social media management solution with editorial planning, platform-specific caption tailoring, social listening, benchmarking, and robust reporting. The results included a 264% increase in posts in a 30-day period, a 655% rise in post clicks, a 54% boost in engagements, a 53% increase in media coverage, and 133% more mentions in top-tier publications, helping Burnley Football Club strengthen its global visibility and attract sponsors.

Burnley Football Club

Nathan Kavanagh

Insights Manager