Case Study: M&T Bank achieves smarter, more authentic social engagement with Sprinklr

Banking on brilliance M&T Bank's social media triumph

M&T Bank, a Buffalo-based financial institution with more than 700 branches across the eastern U.S., needed a technology solution to support a sophisticated social media strategy that could showcase its culture, community impact, shareholder value, and customer experience. The bank turned to Sprinklr, using Sprinklr Social and Sprinklr Insights to improve publishing, customer service, and overall social media management in a highly regulated industry.

With Sprinklr, M&T Bank strengthened its storytelling, expanded employee advocacy, and built social listening dashboards to track trends and customer conversations in real time. The result was more authentic engagement and faster, better-informed responses across the business, with employees driving more LinkedIn engagement than corporate channels and daily listening reports helping inform frontline teams and improve customer experience.

M&T Bank

Shannon Truax

Senior Vice President of Social Media