Case Study: Global Auto Manufacturer achieves stronger customer loyalty with Sprinklr

Automotive leader builds proactive outreach program to surprise and delight customers

Global Auto Manufacturer, a leading automotive company in the USA, wanted to move beyond reactive social support and use customer data to drive proactive engagement and brand loyalty. Working with Sprinklr and its platform products Sprinklr Social, Sprinklr Insights, and Sprinklr Service, the company aimed to better engage fans, follow up on unanswered questions, and create a more premium customer experience.

Sprinklr implemented a unified, AI-powered social care and engagement strategy that included social listening, re-engagement tags, Smart Replies, CRM integration, and proactive outreach such as sending branded merchandise and issuing virtual service credits. As a result, Global Auto Manufacturer reduced inbound response time by 12%, increased outbound messages by 10%, and grew total annual cases handled by 512%, while also saving more than 675 work days through workflow automation.