Case Study: Arada achieves 56% faster first response times with Sprinklr

Arada conquers a new real estate market, slashes response times by 56%

Arada, a property developer founded in Sharjah in 2017, needed a scalable customer experience platform to manage growing social conversations, benchmark competitors, integrate with CRM, and improve how it monitored and responded to customer interactions across channels. As Arada expanded into Dubai and beyond, the team turned to Sprinklr to bring together social media management, analytics, listening, and reporting in one unified platform.

Sprinklr helped Arada use real-time insights and dashboards to refine content, track sentiment, and improve customer care with more data-informed decisions. The results were measurable: social media engagement per post on Instagram increased by 42%, first response time dropped by 56%, case duration fell by 38%, and monthly case volume handled rose by 41%, showing the clear impact of Sprinklr on both engagement and service efficiency.

Arada

Vaibhav Asaikani

Marketing Analytics Manager