Case Study: American Manufacturing Company achieves stronger social engagement and brand visibility with Sprinklr

An American manufacturing company drives engagement with influencers and customers

American Manufacturing Company, a business with more than 50 brands across industries like kitchen and bath and decorative products, needed to replace a collection of point solutions with a single platform for managing customer experience and social media. The company wanted to better listen to real-time customer conversations, analyze social content against competitors, automate publishing across brands, and showcase digital content at headquarters, and it turned to Sprinklr for help.

American Manufacturing Company implemented Sprinklr’s Unified-CXM platform, including Sprinklr Insights, Sprinklr Social, and Display. With Sprinklr, the company can track trending conversations, engage influencers quickly, manage publishing and engagement across channels like Facebook, Instagram, X, Pinterest, LinkedIn, and TikTok, and present live brand data on headquarters screens. The result has been stronger social engagement, more consistent brand experiences, faster response to customer interactions, and greater organic visibility during high-profile moments.