Case Study: American University achieves faster, smarter social listening with Sprinklr

American university turns reactive social listening into a strategic, AI-powered engine

American University needed a better way to monitor public sentiment and emerging issues across social media. Its semi-manual, reactive process took hours to filter and analyze posts, delaying responses and limiting real-time visibility into reputational risks. American University turned to Sprinklr and its Sprinklr Insights product to create a more scalable, automated approach to social listening.

Sprinklr implemented an AI-powered, fully automated social listening dashboard tailored to American University’s organizational structure, with custom keyword libraries, tagging logic, and real-time reporting. The solution cut monthly workload from 26–35 hours to 4–9 hours, a 75% time savings, and reduced response time from days to minutes. With Sprinklr, American University now has faster, more actionable insights for crisis response, campaign analysis, and ongoing reputation management.