Sprig
7 Case Studies
Case Study: Plann reduces onboarding drop-off with Sprig
A Sprig Case Study
Understanding onboarding drop-off in days, not months
Plann, an Instagram management tool, needed to understand why its web app saw higher onboarding drop-off than its mobile app and how to improve conversion with limited resources. The team wanted a faster way to capture customer sentiment and identify actionable insights early in the onboarding journey.
Using Sprig’s targeted microsurveys and real-time feedback platform, Plann gathered user input at key onboarding points and received prioritized recommendations. With Sprig, Plann reduced onboarding drop-off by 24%, increased MRR by 8%, and identified 12 new opportunities to improve onboarding conversion.
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Plann
Christy Laurence
Founder & CEO