Case Study: Square scales user research impact with Sprig

Square’s research team scales its impact with Sprig

Square, a commerce platform for small businesses, needed to adapt its acquired Weebly website builder to better serve Square sellers and migrate users to a more advanced Square Online Store. To keep up with the demand for fast customer insights without overburdening its research team, Square turned to Sprig to help scale user research across the customer journey.

Sprig enabled Square’s eCommerce research team to gather quick, in-product insights for product managers, designers, and marketers within days. With Sprig, Square uncovered onboarding friction, informed global go-to-market strategy, improved mobile experiences, and rapidly iterated on new feature launches; in its first six months, Square generated over 100 actionable insights across 5 product areas.

Square

Jewel Seperson

Head of User Research at Square