Case Study: ProGuides boosts paid subscription value with Sprig

Scaling customer insights to the speed of growth

ProGuides, a rapidly growing esports training platform, needed a faster way to understand subscriber needs and pain points so it could improve the customer experience and keep pace with growth. The team had been relying on time-consuming 1:1 user interviews, which made it difficult to gather insights quickly enough to inform product decisions. Sprig helped ProGuides accelerate customer research with targeted microsurveys.

Using Sprig, ProGuides was able to collect feedback from thousands of users in hours instead of weeks and identify what would add the most value to its paid subscription. The insights led ProGuides to add free coaching from pro players to membership plans, boosting subscription value and addressing user needs directly. Sprig also helped ProGuides uncover 13 actionable opportunities in the first survey alone and enabled the team to run about three surveys per week on average.

ProGuides

Brenda Liu

Lead UX/UI Designer