Case Study: Novo increases customer feedback by 40% with Sprig

NOVO increases customer feedback by 40% with Sprig

NOVO, a platform for small businesses offering a checking account and financial tools, faced the challenge of collecting and analyzing customer feedback in a scalable way. Their lean product team needed a resource-efficient method to move beyond manual customer outreach and time-intensive interviews. They turned to Sprig to address this challenge using its in-product surveys and AI analysis.

Using Sprig, NOVO ran targeted in-product surveys to automate customer outreach and gather feedback. The solution leveraged Sprig AI to quickly analyze thousands of responses and turn them into actionable product insights. This allowed NOVO to increase the amount of customer feedback they received by 40%, while simultaneously saving 20 hours per month previously spent on coordinating interviews and manually reviewing data.

NOVO