Case Study: Nova Credit increases homepage conversion by 47% with Sprig

How Nova Credit increased homepage conversion by 47% with in-product microsurveys

Nova Credit, a fintech company helping newcomers and global citizens access financial services in the U.S., had strong website traffic but low homepage conversion. Using Google Analytics alone, the team couldn’t tell whether they were attracting the right visitors or why those visitors weren’t converting, so they turned to Sprig’s in-product microsurveys for deeper insight.

Sprig helped Nova Credit run a series of targeted microsurveys to learn who was visiting, what they wanted, and what was blocking action. The surveys revealed that many visitors didn’t understand Nova Credit’s primary offering, leading the team to overhaul the homepage copy, layout, and messaging; as a result, homepage conversion increased by 47% and the improvement was sustained over time.

Nova Credit

Kevin Thrams

Marketing