Case Study: Chipper Cash boosts crypto feature adoption by 194% with Sprig

How Chipper Cash improved adoption of its new cryptocurrency feature by 194%

Chipper Cash, an African cross-border fintech startup, worked with Sprig to understand why adoption of its new cryptocurrency invest feature was so low, especially in Uganda. The team needed to determine whether users knew about crypto, knew Chipper offered it, and what barriers were preventing them from trying it.

Sprig helped Chipper Cash run in-product microsurveys to gather real-time feedback, uncovering that many users were unaware of the feature and lacked confidence or knowledge about cryptocurrency. Based on those insights, Chipper Cash expanded awareness marketing and launched crypto education initiatives, resulting in a 194% increase in feature adoption over a few months.

Chipper Cash