Case Study: GoFormz gains faster product-release confidence with Sprig Replays

GoFormz makes hundreds of product improvements with Sprig

GoFormz, a provider of digital online forms, faced the challenge of understanding the needs of a smaller, less vocal segment of its diverse user base. To build conviction over product releases and identify user pain points, they turned to Sprig and utilized its Sprig Replays and In-Product Surveys services.

The solution implemented by Sprig enabled GoFormz to observe real-time user behavior through targeted Replays, replacing time-consuming A/B tests. This provided unparalleled access to data, allowing them to see exactly how users interacted with new features. As a result, GoFormz made hundreds of improvements to its platform, built a new onboarding process, and gained the conviction to improve its product strategy efficiently.

GoFormz