Case Study: ClassPass improves search usability and retention with Sprig

ClassPass boosts search usability 16% with Sprig

ClassPass, a subscription service for fitness studios and wellness services, faced a challenge in optimizing its mobile app's core user journeys. As its partner inventory rapidly expanded, its search and map features were not designed for the new volume and diversity of options. To avoid potential missteps, ClassPass partnered with Sprig to capture targeted user insights before making crucial product updates.

Using Sprig's in-product surveys, ClassPass identified specific user pain points with search filters and the map tool. This feedback directly informed the development of new features, including multi-category filtering and map pin clusters. As a result of these Sprig-informed optimizations, ClassPass saw a 16% increase in search usability and a 1.3% higher retention rate for users of the improved map feature.

ClassPass