Case Study: LinkedIn achieves higher member engagement and content relevance with Spredfast

LinkedIn boosts engagement across 175 million members with Spredfast

LinkedIn, the professional networking platform, sought to deepen engagement with its global community by becoming the go-to source for career insights. The challenge was to deliver highly relevant content that helped members be more productive and successful. To address this, LinkedIn partnered with the smart social software vendor Spredfast.

Using the Spredfast platform, LinkedIn developed a strategic approach to content. This involved defining clear goals for each piece, tailoring content to specific audiences, and measuring performance. A key initiative created in partnership with data analytics was the Most InDemand Employers list. The solution resulted in more targeted engagement across LinkedIn's 175 million members, helping professionals find employers and recruiters attract top candidates.

LinkedIn