Case Study: LinkedIn achieves higher member engagement and content relevance with Spredfast

How LinkedIn develops winning content to fuel social programs

LinkedIn set out to deepen engagement with its global professional community and become the go-to brand for career insights, facing the challenge of delivering relevant content that helps members be more productive and successful while staying present in the conversations that matter to them.

To solve this, LinkedIn defines clear goals and audiences for each piece of content, tailors and measures performance by audience, and partners across teams — notably with data analytics to create the Most InDemand Employers list — then distributes content on the channels where members are most active. The result: more targeted engagement across LinkedIn’s 175 million members, with content that helps professionals find dream employers and helps recruiters attract top candidates.

LinkedIn

Connie Chan Wang

Director of Social Media and Engagement