Case Study: ITV achieves 50M impressions and sponsorship success with Spredfast

ITV achieves 50M impressions with Spredfast

ITV, the UK's largest commercial broadcaster, needed to boost fan engagement for the 2014 World Cup, integrate social media with its live sports coverage, and create new sponsorship opportunities. To meet this challenge, they partnered with Spredfast.

Using Spredfast technology, ITV launched the #Goalface campaign, which included a microsite with a social scrubber and daily fan voting. This solution generated over 50 million impressions, secured Sony as a primary sponsor, and drove thousands of fan posts with over 14,000 mentions displayed.

ITV