Case Study: ITV achieves 50M impressions and sponsorship success with Spredfast

ITV - Customer Case Study

ITV, the UK’s largest commercial broadcaster, needed a way to boost fan engagement around the 2014 World Cup, integrate social media with live sports coverage, spark interactive conversations, and create sponsorship opportunities tied to the tournament.

Using Spredfast technology ITV launched the #Goalface campaign—a microsite with a social scrubber, daily fan voting, on-air promotion and sponsored placements—encouraging viewers to share photos and vote via Twitter. The program generated strong engagement (more than 50 million impressions), secured Sony as the primary sponsor, and drove thousands of fan posts (the campaign displayed over 14,000 mentions).

ITV

Rayane Warwick

Multiplatform Solutions Manager