Case Study: Copa América achieves 2,700% engagement increase with Spredfast

Copa América boosts engagement 2,700% with Spredfast

The customer, Copa América, faced the challenge of managing a multi-language social media presence and delivering meaningful storytelling for its historic 100th-anniversary tournament hosted in the U.S. They partnered with the vendor Spredfast and its social software platform to reach diverse audiences in English, Spanish, and Portuguese with timely, contextual content.

Using Spredfast, the team implemented dynamic filtering, advanced search rules, and routed publishing to specialized teams. This solution drove a massive engagement lift, including a 320% increase in audience size and a 2,700% increase in overall engagement.

Copa América