Case Study: Copa América achieves 2,700% engagement increase with Spredfast

How Copa América's 100th Anniversary Scored Serious Social Goals

Copa América’s 100th anniversary was hosted in the U.S. for the first time, and organizers led by U.S. Soccer wanted to prove they could deliver a fan-first tournament with high social engagement. The social team faced the challenge of publishing and responding in English, Spanish and Portuguese, moving beyond play-by-play content to meaningful storytelling, and needing rich, real-time social data and flexible workflows to reach diverse audiences.

Using Spredfast, the team applied dynamic account filtering, keyword and hashtag tracking, advanced search rules and routed publishing to specialized teams to find influencers, target language audiences and deliver timely, contextual content. The campaign drove massive lift: audience size up 320%, overall engagement up 2,700% and audience growth across social channels of 318%.

Copa América

Christianne Harder

Digital Fan Experience Manager