Case Study: BRIT Awards achieves record-breaking global Twitter engagement with Spredfast

BRIT Awards drives 4 million tweets with Spredfast

The BRIT Awards partnered with Spredfast to modernize its live broadcast and boost international engagement. The challenge was to build a digitally progressive, global brand experience that increased viewership and engagement while seamlessly embedding a live social vote into the TV broadcast without disrupting the traditional show.

Spredfast implemented a live Twitter vote for the British Video category, which included on-air calls-to-action with artist-specific hashtags, a global YouTube stream, a real-time results page, and a Twitter heat map. The Spredfast solution generated over 4 million tweets, making it the most tweeted music TV show in UK history, drove 400%+ tweet spikes after CTAs, reached viewers in 22 countries, and peaked at 5 million viewers.

BRIT Awards