Case Study: BRIT Awards achieves record-breaking global Twitter engagement with Spredfast's live social-vote solution

BRIT Awards - Customer Case Study

The BRIT Awards partnered with Spredfast to modernize its live broadcast and boost international engagement by becoming the UK’s first show to decide an award via a live social vote. The challenge was to build a digitally progressive, global brand experience that increased viewership and engagement while embedding a social voting mechanic seamlessly into the TV editorial without disrupting the traditional broadcast.

They launched a live Twitter vote for the British Video category, streamed the ceremony globally on YouTube, and used three on‑air calls-to-action with artist-specific hashtags, plus a real-time results page and a global Twitter heat map. The campaign generated over 4 million tweets—making it the most tweeted music TV show in UK history—drove 400%+ tweet spikes after CTAs, reached viewers in 22 countries, and peaked at 5 million viewers (4.5 million average).

BRIT Awards

Giuseppe de Cristofano

IT Manager