SpotOn
68 Case Studies
A SpotOn Case Study
Mi ’N Tea, a family-owned Vietnamese restaurant in Philadelphia, was struggling to execute a consistent marketing strategy due to the owner's limited time and the daily demands of running the business. Owner Kim Dieu needed a marketing tool that integrated with her restaurant's point-of-sale system to efficiently drive sales and build customer loyalty. She turned to SpotOn for a solution.
By implementing SpotOn's marketing automation tools, Dieu was able to save an hour per week on marketing efforts while sending emails more regularly. The solution allowed her to create nimble, limited-time offers to boost traffic on slow days and encourage online ordering. As a result of using SpotOn, the restaurant attributed 3% of its sales to marketing over a two-month period and redeemed 73 deals, demonstrating a significant measurable impact.