Case Study: 11th and Bay Southern Table increases table turns and revenue with SpotOn Reserve

How 11th and Bay maximized their table turns to boost revenue

11th and Bay Southern Table, a southern casual dining restaurant in Columbus, Georgia, wanted a better way for guests to book reservations online after being let down by multiple reservation systems. Owner Mike Harrell also aimed to consistently fill a third table turn to break through the restaurant’s revenue ceiling.

SpotOn helped solve the problem with SpotOn Reserve, which gave Harrell data to determine efficient table turn times, control the pace of service, and distribute tables more fairly among servers. With SpotOn, 11th and Bay Southern Table increased table turns by 33%, boosted weekend sales by $4,000, and raised server annual income by $20,000, while overall profits increased by 28%.

11th and Bay Southern Table

Mike Harrell

Owner