Case Study: Big Lake Brewing boosts revenue and non-alcoholic beverage sales with SpotOn

Big Lake Brewing increases Saturday sales 10% with SpotOn

Big Lake Brewing, a brewery in Holland, Michigan, sought to creatively increase revenue by adapting its menu after its general manager used POS reporting to identify a growing trend in non-alcoholic beverage sales. The challenge was to effectively spread the word about these new offerings and maximize their profitability.

SpotOn provided easy-to-use marketing software and QR codes to help speed up service and promote the new menu online. This solution from SpotOn led to a 10% increase in Saturday sales and a 110% year-over-year increase in non-alcoholic beverage sales, with an anticipated 140% further increase, resulting in higher overall profit for the brewery.

Big Lake Brewing