Case Study: 11th and Bay Southern Table boosts table turns and weekend revenue with SpotOn Reserve

11th and Bay Southern Table boosts table turns 33% with SpotOn

11th and Bay Southern Table, a Southern-inspired restaurant in Columbus, Georgia, faced challenges with its reservation system and sought to increase table turns to boost revenue. Owner Mike Harrell turned to vendor SpotOn and its SpotOn Reserve product to find a better way for guests to book online and achieve a third table turn each night.

By implementing SpotOn Reserve, the restaurant was able to use data to optimize reservations and manage the pace of its service. The solution from SpotOn led to a 33% increase in table turns, a $4,000 increase in weekend sales, a 28% boost in profits, and a $20,000 increase in annual server income.

11th and Bay Southern Table