Case Study: Applied Solar Energy Solutions achieves nearly 50% lower cost per lead and 20% lower cost per sale with SPOTIO

Reducing Cost Per Lead By Nearly 50% And Cost Per Sale By 20%

Applied Solar Energy Solutions, a residential solar installer, was sending canvassing teams but struggled with "astronomical" cost per lead, poor field management and low canvasser motivation. To address this, they adopted Spotio (the SPOTIO canvassing app) to better track crews, manage territory coverage, and give reps a way to build and manage a pipeline.

With Spotio, team efficiency and employee retention improved as canvassers began consistently building pipelines; management found field activity far more manageable. Spotio drove measurable impact — cost per lead fell nearly 50% and cost per sale dropped 20% — while the six-person canvassing team generated an additional 2–3 appointments per week and at least two extra sales per month.

Applied Solar Energy Solutions

David

Manager