Case Study: Japan Airlines Achieves 15% CVR Growth and Cuts Ad Fraud with Spider AF

Japan Airlines Cuts Ad Fraud & Achieves 15% CVR Growth in Two Months

Japan Airlines (JAL) wanted to boost online sales for airline tickets and dynamic packages through search and display advertising, but manual placement reviews and assumptions about reputable ad networks were not enough to prevent ad fraud and unsuitable ad placements. JAL used Spider AF’s Ad Fraud Protection free trial to better understand the extent of invalid traffic affecting its campaigns.

Spider AF helped JAL identify and block ad fraud while automating many manual brand-safety exclusion tasks. In an A/B test over two months, JAL saw a 15% improvement in conversion rate and a better ROAS, with enough savings from blocked waste and refunds to quickly recoup the investment. Spider AF also provided detailed detection data and local support, helping JAL improve ad effectiveness continuously.

Japan Airlines