Case Study: Southwest Airlines reduces communication time by 50% with Spekit

Southwest Airlines® drives productivity, accelerates learning, and communicates process changes in Salesforce with Spekit

Southwest Airlines partnered with Spekit to solve a growing training and communication challenge. With 28,000 employees and sales teams working across multiple systems, Southwest was struggling to keep training materials, job aids, and process updates organized and accessible, especially as the company transitioned to remote work.

Spekit helped Southwest centralize all training content directly inside Salesforce for contextual, in-workflow access, while also enabling real-time change communication through in-app notifications. With Spekit, Southwest reduced time spent creating training materials by 60%, cut time spent communicating new initiatives by 50%, and consolidated resources from five systems into one, supporting a successful move to 100% remote and virtual training.

Southwest

Libby Magliolo

Manager of Organizational Health