Case Study: Hobsons cuts Salesforce support tickets by 35% and boosts adoption with Spekit

Hobsons improves knowledge retention, reduces support tickets and drives adoption in Salesforce with Spekit

Hobsons, a 400+‑employee education‑technology company, needed to roll out Salesforce Lightning (and later CPQ) to a fast‑growing, remote team while improving adoption and retention. Information was scattered across docs, spreadsheets and disparate tools, making ongoing training ineffective and enablement labor‑intensive. Hobsons turned to Spekit to deliver a single, scalable knowledge and in‑app training platform embedded directly in Salesforce.

Spekit’s in‑app learning and contextual help was embedded in the Lightning UI so reps could hover the Spekit icon for answers and refresher training where they work. As a result of implementing Spekit, Hobsons saw a 35% drop in Salesforce training and support tickets, higher knowledge retention, increased time spent in Salesforce, and freed enablement resources to focus on driving sales skills rather than answering basic system questions.

Hobsons

Todd Tribble

Vice President, Sales Operations and Enablement