Case Study: Freshworks achieves 5–7% of qualified leads from experimentation with Speero

Freshworks drives 5-7% of qualified leads with Speero

Freshworks, a SaaS company providing cloud-based CRM and ITSM solutions, faced a challenge in kickstarting its experimentation program to enhance inbound growth. They lacked a foundational framework for building, testing, and scaling hypotheses. To address this, they partnered with the vendor Speero to implement its strategic experimentation services.

Speero implemented a multi-pronged solution that included an experimentation audit, team formation, and a structured framework to run a high volume of tests. This program delivered substantial results, with experimentation contributing 5-7% of Freshworks' overall qualified lead volume. Speero also helped foster a cultural shift, establishing experimentation as a strategic priority and bridging gaps between cross-functional teams.

Freshworks