Case Study: VOGUE Germany achieves increased traffic and subscriber growth with Spectrm's Facebook Messenger chatbot

VOGUE Germany increases subscribers and drives traffic by giving readers a personalized horoscope reading on Facebook Messenger using Spectrm

Vogue, the monthly fashion and lifestyle magazine, needed to connect personally with its audience on social media to grow readership, drive more traffic and increase subscriptions. To achieve this, Vogue partnered with Spectrm and used social messaging on Facebook Messenger, leveraging Spectrm’s retargeting messages and conversation analytics to create a more personal, scalable experience.

Spectrm built a personalized horoscope chatbot on Facebook Messenger that delivered individual readings, retargeted users and optimized the customer journey with conversation analytics. By using Spectrm’s conversational marketing platform, Vogue engaged users at scale and saw measurable impact—driving traffic, growing its audience and increasing subscribers.

Vogue